Virtual Reality: How It's Changing Homebuying

Virtual Reality (VR) isn’t constrained the massive helmets and super powered computers that we may remember from arcades in the late 80s and early 90s. Today’s VR is easily available and adaptive. Only a phone and cardboard are required to participate in the immersive experience. The VR industry is still developing but it is positioned to create a ton of new marketing opportunities in the Real Estate industry.

Bringing the Property to The Buyer

The accessibility of VR has allowed for new home shopping experiences. Matterport offers a 3D Showcase tool that “lets homebuyers to move through a property and see it from any angle.” This virtual tour experience conveys the connectivity and flow of a property as opposed to an otherwise disjointed picture gallery. Imagine being able to provide your clients with a detailed walk through before ever leaving on a long and exhausting tour. This can cultivate a memorable buying process that your clients will surely rave about.

Tour Properties Before They’re Built

If you specialize in new build or commercial projects, VR can be an especially helpful tool. Floored is a company that takes a deeper look at creating immersive simulations for projects that are in early concept stages. In the same vein as the 3D tour from Matterport, Floored offers to “give prospects a feel for a repositioning before it happens, or let them walk the halls of a building that hasn’t yet been built.”

Quick Tips to Incorporate VR into Your Marketing

• Create 3D virtual tours of listings. See Matterport & Floored.
• Give away branded VR cardboard headsets. Amazon has great cost effective options!
• Use VR at tradeshows & events.

VR is still incredibly new and there’s no way to truly know when it will be adopted on a large scale. However, there is a great opportunity to be an early adopter and really give a competitive edge to do something great for your clients.

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